FENTY x PUMA

Sport meets Culture

Fresh off Rihanna’s partnership with Puma and the launch of Fenty x Puma, we created a bold, black-and-white campaign that brought her unmistakable attitude to the brand. The work extended from film into an OOH campaign, bringing the collision of sport, fashion and culture to the streets at a moment when Rihanna was redefining what Puma could be.