BMWi
BMW i8 Olympic Launch Commercial
In January of 2014, BMW launched the much anticipated BMWi—a new division that will focus on sustainable mobility. “Hello Future” uses the words of 2001: A Space Odyssey author, Arthur C. Clarke and was the first time BMW commercially showcased the All-New BMW i8.
BMW i3
Created for the launch of the all-electric BMW i3, “Cops” challenged the idea that driving electric meant giving up the fun of driving. The spot follows a man having such a good time behind the wheel that even getting pulled over can’t wipe the smile off his face. A simple way to introduce a very different kind of electric car: efficient, innovative and still unmistakably BMW.
BMW CPO
Certified Pre-Owned
Every Certified Pre-Owned BMW comes with a protection plan designed to deliver peace of mind. So instead of another campaign filled with cars driving down winding roads, “Parents” and “Co-Worker” brought the idea of having everything covered to life through relatable, unexpected situations. With BMW Certified Pre-Owned, you’re covered.
BMW DIESEL
5 Series Diesel
While not every car spot needs to take place on the road, sometimes they do. Especially if you're able to throw in a rattle snake.