For Truist’s “Born to Care” campaign, I created a personality toolkit designed to bring the idea of care to life beyond the traditional banking experience. The work focused on relatable, inspiring moments that could build a deeper emotional connection with the brand.
 

Starting with Truist’s existing brand standards, I expanded the visual language with custom hand-drawn lettering and graphic elements that gave the campaign a warmer, more personal voice. The toolkit created a flexible system that could carry that personality across a wide range of executions.